Gone Viral

The role of emerging media in marketing products, services and ideas.

Are Your Tweets Optimized?

Just last month Google signed a deal gaining access to Twitter’s stream of 6,000 tweets per minute. This means that tweets will be searchable by Google as soon as they … Continue reading

March 10, 2015 · 1 Comment

You can’t read this in six seconds

Vine is quickly becoming a platform for brands to connect with consumers. The key word here is “quickly.” With six-second video loops, brands are expressing their creativity and finding new … Continue reading

March 3, 2015 · 3 Comments

Complaints Fly on Twitter

Social media and customer service have certainly merged. Twitter has become an important customer service tool with 69% of top brands using Twitter for both broadcasting and engaging. Many brands still … Continue reading

February 24, 2015 · 1 Comment

Brand Building with Trims and Tweets

Building a community can be critical when building a brand. Social media is an obvious way to extend and build communities, but it is even more effective when a brand’s … Continue reading

February 16, 2015 · Leave a comment

User Experience or Total Brand Experience?

There are many definitions of what user experience means. Some definitions are narrow and refer to the experience a person has when interacting with a specific online design. Perhaps the … Continue reading

February 8, 2015 · Leave a comment

News and Entertainment in a Snap

With emerging media, things tend to change in an instant. That seems to be the case with Snapchat, the messaging app best know for delivering images that self-destruct in ten … Continue reading

February 2, 2015 · 2 Comments

White House. Green Lipstick.

There is no denying emerging media’s influence on politics. Social media channels can help to elect candidates, and have become a staple in political campaigns and fundraising efforts. These same … Continue reading

January 25, 2015 · 1 Comment