The role of emerging media in marketing products, services and ideas.
With emerging media, things tend to change in an instant. That seems to be the case with Snapchat, the messaging app best know for delivering images that self-destruct in ten seconds. The app has often been associated with sexting, although a recent study has indicated its most common use to send humorous content and selfies among friends.
This week Snapchat introduced Discover as a new way to distribute news and entertainment content. Big brands have jumped on board such as National Geographic, ESPN, and People Magazine. These brands now have a new way to reach an audience of millennials with nuggets of content formatted specifically for mobile viewing.
By reducing themselves to fun-size candy bars, mainstream brands have the opportunity to attract new followers through Snapchat. This latest evolution illustrates how traditional media outlets are adapting and blending with emerging media.