Gone Viral

The role of emerging media in marketing products, services and ideas.

You can’t read this in six seconds

sixsecondsVine is quickly becoming a platform for brands to connect with consumers. The key word here is “quickly.” With six-second video loops, brands are expressing their creativity and finding new ways to address the shortening attention spans of consumers. This new form of nonlinear storytelling has challenged brands to produce brief content that needs to stand on its own, even if it is part of a series. Many brands are finding popularity on Vine, and are using the scaled down content on other social media channels as well. Humorous spots and informative tips have all been condensed and packaged by brands looking to expand their social media strategy. Vine’s recent upgrade to their desktop website makes searching for your favorite brands easier than ever.

So what is your favorite brand on Vine?

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3 comments on “You can’t read this in six seconds

  1. Dana Sheehan
    March 6, 2015

    The looping is really interesting and opens the door for lots of really creativity. What do you think about Instagram looping videos like Vine now?

    Like

  2. Social Media Prof
    March 6, 2015

    Hi David, thank you for sharing. Yes, many social media channels are providing good options for marketers. They key is to do your homework and make sure you are strategic in your choices.

    Like

  3. kkprice
    March 9, 2015

    Oreo has been wildly successful using Vine as well. On Vine, Oreo enjoys 40,000 followers and over 2.5 million loops. Oreo is considered an innovator in leveraging Vine with its Twitter and Facebook activity. One fan favorite is “The Spilling” from #OreoHorrorStories campaign conducted during Halloween 2013, where the brand parodied famous horror films.

    The super short clip shows the cookie walking down a hallway to an elevator when milk comes gushing from the elevator – reminiscent of The Shining movie. The clip has over 250,000 loops.

    Like

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This entry was posted on March 3, 2015 by .
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