The role of emerging media in marketing products, services and ideas.
Vine is quickly becoming a platform for brands to connect with consumers. The key word here is “quickly.” With six-second video loops, brands are expressing their creativity and finding new ways to address the shortening attention spans of consumers. This new form of nonlinear storytelling has challenged brands to produce brief content that needs to stand on its own, even if it is part of a series. Many brands are finding popularity on Vine, and are using the scaled down content on other social media channels as well. Humorous spots and informative tips have all been condensed and packaged by brands looking to expand their social media strategy. Vine’s recent upgrade to their desktop website makes searching for your favorite brands easier than ever.
So what is your favorite brand on Vine?